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Our Company

3BR Powersports, LLC, is a family owned, family run small business dedicated to providing high quality accessory products for the powersports enthusiast. As avid powersports riders we found that we had accessory needs that couldn’t be met with available products so we made our own. Other riders liked what they saw and asked if we could make parts for them. It got to a point where we were so busy hand making parts that we had to make a decision whether to create a small company to build products using higher volume techniques or farm the products out to someone else. Thus began 3BR Powersports.

What does 3BR stand for?
As it relates to the company nothing! A few years ago the Blackwell Boys started an annual big ride - Chicago to Orlando, “Meet in the middle” Colorado, Milwaukee to California via Lake Superior, etc. We called it the Blackwell Boys Bike Ride or 3BR. We came up with a logo for an annual patch that turned out pretty cool. When it came time to work out the company name and logo we all agreed we liked the 3BR logo but couldn’t figure out an acronym that fit 3BR. Nothing worked so we just decided to use the 3BR.

Why do most of 3BR Powersports products seem to be related to a certain popular frosty beverage?
It all started with the company name. We just say, “3 beer” instead of trying to enunciate each letter of 3BR. Relating our products to the name came along naturally.